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Resources for success

Resources for Success

Tools to Help Your Agency Thrive

Access free guides, templates, tools, and training materials to help you grow your independent insurance agency.

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Industry Guides

Comprehensive guides covering key topics in the insurance industry

Independent Agent Starter Guide

PDF

Everything you need to know about starting and running an independent insurance agency.

45 pages

Commission Structure Comparison

PDF

Detailed analysis comparing commission structures across different agency networks.

12 pages

Agency Growth Strategies

PDF

Proven strategies for scaling your independent insurance agency sustainably.

32 pages

Compliance Checklist by State

PDF

State-by-state compliance requirements and best practices for independent agents.

68 pages
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Business Templates

Ready-to-use templates to streamline your agency operations

Client Onboarding Checklist

DOCX

Ensure consistent, professional onboarding for every new client.

Template

Annual Business Plan Template

XLSX

Strategic planning template with financial projections and goal tracking.

Template

Marketing Email Templates

DOCX

Pre-written email templates for common client communications and campaigns.

20 templates

Social Media Content Calendar

XLSX

12-month content calendar with post ideas and scheduling framework.

Template
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Industry Reports

Data-driven insights into insurance industry trends

2024 Independent Agency Benchmark Report

PDF

Key performance metrics and benchmarks from hundreds of independent agencies.

56 pages

Carrier Relationship Survey Results

PDF

Agent feedback on working with major insurance carriers and networks.

28 pages

Digital Marketing ROI Study

PDF

Analysis of digital marketing effectiveness for insurance agencies.

22 pages

Client Retention Trends

PDF

Research on client retention strategies and their impact on agency profitability.

18 pages
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Calculators & Tools

Interactive tools to help you make informed business decisions

Commission Calculator

Interactive

Compare potential earnings across different agency networks and commission structures.

Online Tool

Agency Valuation Estimator

Interactive

Get a rough estimate of your agency's market value based on key metrics.

Online Tool

ROI Calculator

Interactive

Calculate return on investment for CLI Select membership and other agency expenses.

Online Tool

Client Lifetime Value Calculator

Interactive

Determine the long-term value of your client relationships.

Online Tool
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Training Materials

Educational content to enhance your skills and knowledge

Sales Techniques Masterclass

Video

Video series covering advanced sales techniques for insurance agents.

8 modules

Compliance Training Series

Video

Stay up-to-date with regulatory requirements and compliance best practices.

12 modules

Digital Marketing Fundamentals

Video

Learn how to leverage digital channels to grow your agency.

6 modules

Client Service Excellence

Video

Training on delivering exceptional client experiences that drive retention.

5 modules
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Recorded Webinars

On-demand access to past webinars and presentations

Navigating Agency Independence

Video

Panel discussion with successful independent agents on maintaining independence.

60 min

Technology Tools for Modern Agencies

Video

Overview of essential technology platforms and tools for agency efficiency.

45 min

Building a Referral Network

Video

Strategies for creating and leveraging a powerful referral network.

50 min

Succession Planning Essentials

Video

Planning for the future: selling, transitioning, or passing on your agency.

55 min
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More Resources for Members

CLI Select members get access to our complete resource library including premium guides, advanced training courses, exclusive webinars, and personalized consultation services. Plus, new resources are added monthly at no additional cost.

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Can't find the resource you need? Let us know what topics or materials would be most helpful for your agency, and we'll consider creating them for our resource library.

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